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June 09, 2009


Dave Stone

Couldn't you put these down to UX/UI problems?

I must say, of all the startups I've met in London recently at various events, a good 1% have good UX/UI — the rest resemble a train wreck. Sure, underneath the hood they might be functionally sound, but a while to go before they're end user friendly.

However, I've used graze & loved the UI/UX there — found it very solid, got what I wanted & recommend them all the time.


So true. Personalisation is a kind of mixed blessing. I have been experiencing it with www.ulike.net
To deliver something really personalized it takes time and one mistake ruins every thing. It's even more tricky when it's physicaly consume like the shirt or a box.

About to much choice i recommend that you like at the paradox of choice here :



Great "personal experience post". The Tailored clothes issue has one that has been attempted over and over since 1999, and it's never been truly cracked, perhaps for the very reasons you cite, "human error". Even if it starts bad, an automation solution with the ability to iterate is probably (only probably) a better business model. On a personal level, if you do find a good service, let me know. :)

I would really love to see a good iphone-camera/video solution, mashed with a motion sensor software for this. How hard could it be? Point the camera at your spouse (putting their head in box a la like.com and off you go.....).....

Finally, the job of "handling the exceptions" is the bit that breaks the margin as you point out. If you can "get into that final 1-5% that are error/failure" you have a real chance of operating profitably. How companies "catch the error" is key. You can "wait until it happens and then react", which is good, at least you are dealing with it, or you can "profile use cases/people" and get pro-active. I suggest that in both cases you were a first time user? or first 5 attempts? Critical to get in there and pro-actively check that everything was done correctly.

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