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May 05, 2009
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Mayfair, London
- Places to meet up in Mayfair
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Advertising2.0
- 1. Could the advertising industry be ripe for venture capital?
An introduction to the series on advertising & VC - 2. Tracking offline purchases
Can we make offline advertising as accountable as online? - 3. Can conversational marketing really work
Will the uncanny valley happen? - 4. Reach is still everything for online advertisers
Will online advertisers ever realise that a mass market is simply a series of niches? - 5. Adverts are changing beyond recognition
- 6. What is "advertising effectiveness"
Does the lack of a single measure for online effectiveness hamper the credibility on the online ad industry? - 7. The strange case of the affiliate network
Are they a flash in the pan or here to stay?
VCFB
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Poll
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