Sex on Google. When SEO goes right.

Getting a high ranking on Google is the holy-grail for most of the companies I am working with (even the software companies).  SEO is still the stuff of massively expensive agencies or wonder-employees who understand the direct monetary value of their magic.

(Over the last 4 – 6 weeks I know 3 not-insignificant web businesses who have had a hit to their top line due Google changing AGAIN.  My theory, backed by only anecdotal evidence, is that Google are finding times a little tougher and are clamping down in a multitude of ways to squeeze every last penny out of customers.  I digress.  The key point is that Google is hard to game, even if you’re kosher.

However, sometimes we get a pleasant surprise.  As my Friend Nic would quote, a black swan.

What is it worth to have an organic listing at sixth place for the search term “sex”?

What do you think all those wildy profitable “adult entertainment” web businesses would give?
I am sure there’s an agency out there who could give a tangible value to it.

Well that’s just what has recently happened to one of the portfolio sites of Mint Digital (Mint is one of my one of my personal investee companies).

Mint recently partnered with Channel 4 to create a site for the Sex Education show Sexperience.  I am sure there are lots of people who would claim to be able to tell me why or how it happened.  Intuatively it feels right but also completely wrong.

Now that they've got it up, I don’t suppose they'll be able to keep it up there forever.

In the meantime I can only wish is that 4 were smarter about monetization. No wonder they’re in trouble.

Comments

[Matt Wolfe]

Google is definitely an odd thing. It changes its rules so much it's hard to keep up. Sometimes it gives you a bonus though. Sometimes one of your pages will land front page for a good keyword and you'll have no idea why. All said and done, I would not be where I am today if it wasn't for Google.

[Swapnil Anand]

One of the most important factors in Search Engine Optimization is the number of incoming links to your website, the relevance of the website linking to you, the anchor text used for the link, and the page ranking of the webpage linking to you. We have tried it and have found it very useful to increase our page rank on google. We are a tender information portal, www.tradereader.com. We used tenders as our anchor text. We suggest any site to try and increase the backlinks.

[benbes]

very interesting about SEO, I lean something from your blog, Thank you

[Discount Oakley Sunglasses]

i think your article is benefit of everyone.i could reading your blog ,this is my luck.

[Anna]

the page ranking of the webpage linking to you? currently pr is not so much important

[MBT Sport]

It's so nice to have you do all of the research for us. It makes our decision making so much easier!! Thanks.

[Auto Repair Loans]

Very interesting. I could make scary amounts of money with a first page ranking for that term. Hopefully they did well with it.

[cheap jordan 11]

Thanks for sharing. This website is to I too have to help. Very good.I like the way you write.

[olympic games accommodation]

Agree on this. High PR stands for more sales and uniqueness through Google. This is also bad for the Sex website like the person mentioned in the article and spread content all over the web.

[Cheap Jordan]

so beautiful!

[Retro Jordan]

I am very happy to know some quality blogs still exist now that have useful information. 

[Tenders India]

Yes! There is no doubt about the importance of Back Linking in Search Engine Optimization. Google and Yahoo algorithm also says about the same. But If you are serious about your link building exercise, then please avoid Paid Links and Reciprocal Back Links  as short cut of your link building activity. We used Tenders as Keyword for tradereader.com for Organic directory submission. We found that it is time taking but very effective. We had also observed that different keyword like Tenders India, Government Tenders, Public Tender, Tender Information needs to be used to speed up SEO Processes.

[sale supra shoes]

I needed to send you this little note so as to thank you very much over again considering the incredible advice you've featured on this page. It is wonderfully open-handed with people like you to present publicly what a number of people would have offered for an electronic book in making some profit for their own end, principally given that you could have done it in the event you decided. The thoughts additionally served as a easy way to realize that other people online have a similar fervor similar to my very own to learn whole lot more when it comes to this problem. I'm sure there are a lot more enjoyable times ahead for individuals that read carefully your blog.