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November 13, 2007



your audience awaits...

Philip Wilkinson

Interesting thoughts there Paul. It's true there is only so much advertising to go around so the real trick is to get the agencies to stop spending money wildly on run of site campaigns and actually tightly target their client campaigns to get some real returns.

I think we might even see a resurgence in CPA advertising (action or acquisition).

Advertising aside - I'd be interested to hear your thoughts on other revenue streams startups could pursue?

Dan Field

Have we come to expect too much for free?

Have the vast sums of money VC’s have pumped into consumer-orientated services compounded the problem?

I was thinking about this the other day… there is now a culture where Internet users expect most things for free. They want to use great services like FlickR, Twitter, Facebook, Last.fm etc. But not if they have to pay for them…

There are now so many Internet startups providing excellent services but then struggle when they come to monetize them… but then some are funded with millions of dollars – is the expectation that someone will solve the funded by advertising model?

I’m not so sure it’s going to pan out like that. For a start online advertising needs to change, drastically.

I look forward to reading your conclusions over the coming weeks!

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