In the last 2 months I have bought and set up BT broadband and BT Vision. BT is woeful. One simple reason. Lack of trust.
BT just don’t get it. Start-ups do.
I think I’m qualified to talk about this. I spend all day registering on betas from start-ups. Giving personal information. Gambling my laptop’s security by downloading new applications.
So why my issue with BT?
1) BT screws my setup.
In order to get the BT wireless you have to install the CD. The CD installed loads of unwanted apps, changes my defaults to a proprietary Yahoo browser, and also Yahoo messenger. Lesson: BT forces crappy software on you that you jut don’t want.
1) BT gave me a virus.
I then get the sasser virus ( lsass.exe). I find out this can only be transmitted by Yahoo messenger. I don’t use Yahoo messenger. I don’t want Yahoo messenger. Now £800 of laptop gives up the ghost. Lesson. BT gives you viruses.
3) BT marketing is, like, so last 1990s.
I had to sign up to an additional package for one month in order to get the PVR “BT Vision V-box” (which by the way makes a piercing whining noise louder than my 3 week old daughter). Whilst a slightly odd offer, I talk to the awful BT call center and look online at the football package. I read:
“What is BT vision sport? 46 live Barclays Premier League games”
I go for “Standard sports” package where I get “125 Coca-Cola Football League and Carling Cup games, plus archive sport”.
This sounds good. I can see Southampton FC win the championship live and watch live premier league game.
… guess what this doesn’t transpire. It’s not live and its only the odd game.
BT have succeeded in over-promising and under-delivering. I’m not just disappointed but I’m now actively opposed to them. I hate BT’s call centers. I hate BT’s marketing. I hate BT’s PVR. I hate BT’s crappy software.
And then my dad tells me that he doesn’t use the web much because he doesn’t trust it. Well you sure as hell can’t blame the developers or the entrepreneurs. You can blame BT.
What stuns me is how BT, with all its heritage and marketing campaigns and brand consultants can mess up something so fundamental as trust? Seedcamp 2007 commences tomorrow where loads of start-ups are spending time with corporates to learn some of their secrets.
I hope BT come and I hope at the marketing sesion they listen to the startups rather than try to impart any of their marketing “magic”.